Seth Godin is one of the worlds greatest marketers.
I have written about him in the past and draw great inspiration from his books and blog.
Below is a talk he gave at TED in which he breaks down the importance of 'Tribes'.
What is so fascinating to me about this talk is that he is talking directly to us.
Latino Hip-Hop is a tribe. We are a deep and rich niche within the greater Hip-Hop culture and as he explains in this video, that's a wonderful place to be.
Wishing you continued success!