In years past I have placed ads promoting my music and events in the local city paper and in newspapers dedicated to the Latino demographic.
In all honesty, you know that a print ad has had some sort of effect but you can't really calculate how many people it actually reached.
With the ever increasing trend of everything going digital, Google Ads and similar online marketing look like the new kings of the hill.
The ability to actually view how many impressions you are receiving, which key words are gaining you clicks and in what regions, make it very unlikely that I will be returning to print ad marketing.
Google 'latino hip-hop' and see my ad.
That ad is seen around the world something else the city paper could never provide.
Wishing you continued success!