June 9, 2009

Boca Floja and the Power of Video

Just today I read that 60% of all internet traffic is related to video and that by 2013 video will account for up to 90% of internet traffic.

I pondered on how this relates to me, and to Latino Hip-Hop. The fact of the matter is that I do prefer to watch quick videos (1-3 mins.) versus reading through a few paragraphs.

Then one Latino Hip-Hop artist in particular came to mind. I have personally noticed how Boca Floja has used this trend to his advantage.

I first found him by doing searches on 'Latino Hip-Hop' on YouTube. Once you've found him and click on one of his videos a dozen more show up, it's quite impressive.

He has more videos than mainstream artists...........and this simple fact caught my attention.

Wishing you continued success!

Cristopolis Dieguez

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