December 6, 2008

The Cool, the Niche, and the Ugly

Cool the ability of remaining cutting edge, relevant, trendy. Continually being at the forefront of the next big thing. Having confidence, calmness, and composure.

Honestly, who doesn't want to be cool?

Niche, a segment marginalized or overlooked by the masses. As an independent artist one of the fundamental keys of long term success is to identify a niche you can build a community around. By doing this you gain the opportunity of cultivating a meaningful dialogue with them. The relationship you develop with them allows you to contribute, facilitate, and lead. If you successfully achieve this your community will grow with you, inspire you, and more importantly support you.

The ugly in this title refers to only achieving cool or niche but not both.

Without cool your niche will sooner than later move on to the next person that manages to give them cool and simultaneously satisfies their niche interest.

Without a niche you will have no one to follow your trendsetting.

With this in mind I present to you the magic formula:


Wishing you continued success!

Cristopolis Dieguez

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