If you are an artist, business or organization that needs representation and/or assistance in promotion, marketing and similar services you may want to look into GLAD Services who has 10 years of experience in these areas. Below is the exclusive interview with GLAD:
What is GLAD and how
did it get started?
GLAD is the abbreviation for Get Low Artist Development,
which is a subdivision of Get Low Records, LLC. It started back in 2008, when
as a record label we released our artists first album and understood how difficult
it may be for some artists to release music independently and organize their
publishing, promotion, and publicity on their own. Having hands on experience
and with more than 10 years experience in the music industry, we decided to
offer our services to artists who don't understand the music business or simply
don't have time to handle the "administrative" part of being an
artist.
What are the primary
services / products that you provide?
We are an all in one service. Mainly we
do biographies, publishing administration, song registrations, music placement
on digital stores and Internet radios like Pandora, iTunes, Spotify, draft press
releases, promotion for artists and bands, assisting in trademark registrations,
contracts, website development, and any other type of music administration
service. I have a bachelor's in print journalism and a law
degree, which really helps me out when it comes to understanding and doing
these type of services for other artists.
Can you name a few of
the artists / companies that you have represented in the past?
We have
always worked closely with many established Latin urban artists such as Dj
Nelson, MC Ceja, J Alvarez, Nejo y Dalmata, Guelo Star, Tony Lenta, Baby Rasta
y Gringo among many others, and we decided to extend our services to new
talents who don't understand the music business. We also work closely
with brands such as Uggly Truth and Akolatronic and record labels such as
Propeidad Urbana Music and Latin Crossover, Inc. We also handle
entertainment company accounts, such as Hardball Entertainment, Club 90 Degree,
Club Euforia and now The Bank Lounge and Gallery based out of Miami.
What changes have you
seen over the last 10 years in the Latin Hip-Hop / Reggaeton industry?
Well,
the most obvious change is that everything is going digital. Radio listeners
have switched the FM radio for things like Spotify and Pandora.
What changes do you
think will happen over the next 10 years and how are you positioning
yourself and the artists that you represent to take advantage of them?
In the
next 10 years I see the need for major record labels almost extinct because of
all the services available for independent artists to make it on their
own. The artists I work with are ready for such a change as
they have slowly begun to understand the business side of music and
its administration. Securing their rights and their publishing
interests are a key factor in being ready for the digital era
of music.
What trends do you see
happening within the music industry that you think are unimportant and will
fade away and GLAD is therefore not investing in?
Music
piracy. The artists I work with are not into giving away music for free. With
music platforms such as Pandora or Spotify, that pay out royalties to artists
and songwriters, there is no need to give away music for free. We promote
our iTunes links and if someone doesn't want to buy the music, they have the
option of listening to it via Spotify or Pandora. It is totally
unimportant for an artist to give their music to blogs or websites not
associated in any way with the artists so they can "promote" the song
and generate revenue from ads etc. and the artists in return, get
nothing. Instead, GLAD artists promote their websites and income
generating links.
How can an artist,
label or organization contact GLAD to inquire about your services and what information should they have ready to share with you in order
for GLAD to assess what services to recommend?
Visit www.galdservices.net or
email info@gladservices.net -
Information they need to have ready are any social media links, bio if any and
at least one mp3.
via Cristopolis
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